THIS year's Run To The Sun event in Newquay will be the last, organisers have confirmed.
The car rally and music event has grown in popularity but Trevelgue Holiday Park, where part of the action is based, has said it will not continue after this year.
The event provides a major boost for the town's economy as hundreds of tourists head to the resort.
A spokesperson for Cranstar Holidays, who operate Trevelgue Holiday Park, said they were calling this year's event the "final chapter" - and were heading in a new direction.
"The event has always been a success for both Cranstar and the town, and Run To The Sun (RTTS) even performed well in 2012, which has proved to be a very difficult year for all.
"RTTS 2012 saw stable numbers in line with previous years, and increased numbers at the Show n Shine which was held for the first year at Newquay Airport.
"The decision has been made following a core business strategy review which will see the business head in a new and exciting direction. Negotiations for this new project are currently on-going and details will be announced soon."
Cranstar said this year's RTTS will be the biggest yet. They have increased spend on production, increased the size and quality of their line up and increased the activities and attractions both on site and at the Show ground at Newquay Cornwall Airport.
It will take place on May 24. Weekend tickets cost £75 per person, nightly tickets at £28 per person. To book call 01637 851851 or go online to www.runtothesun.co.uk