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Two thirds of women turned off by lingerie as Valentine's Day gift

By CGGayle  |  Posted: February 12, 2014

Two thirds of women say they would prefer flowers to lingerie as a gift

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While almost half of men think buying sexy underwear for their partner would be appreciated, two thirds of women say they are turned off by lingerie as a gift, a new study has revealed.

The study, carried out by the insurance firm AXA, shows most women would much prefer a bunch of roses, while 16 per cent said they have never received flowers from their other half.

When it comes to men, the findings support the age old theory that the best way to a man’s heart is through his stomach.

They show almost nine out of ten men in the South of England value going out for dinner highly and 20 per cent place having their favourite meal cooked for them as important.

But it seems the best things in life really are free with both men and women ranking a goodbye kiss as the thing they appreciate most from their partner.

Psychologist Donna Dawson said the findings show you don’t have to spend a fortune to find the perfect Valentine’s Day gift.

“The statistics reveal that many of the little things that mean a lot to both men and women in a relationship are free,” she said.

“This means that we have no excuse for not hitting the mark this Valentine’s Day, as it isn’t expensive gifts that impress the most, but affectionate and caring gestures.”

While women value messages of affection, men appreciate actions to words, the psychologist said.

“Women’s natures are constructed so as to make relationships and communication their top priorities, so hearing and receiving messages of affection will definitely strike a chord with them,” Ms Dawson explained.

“Men, on the other hand, prefer actions to words, and eating a meal, especially one made for him, reminds him of being cared for and loved.

“Although there are differences between the sexes, what they share in common is even greater – the need to experience little, reassuring gestures of affection, given freely and thoughtfully, every day of their lives.”

Chris Jones, of AXA, said: “It is great to see that we are valuing the little things in life when it comes to letting our loved ones know that we care. At AXA, we know that when big things happen, it’s the litle things mean a lot, and we pride ourselves on being there for our customers every step of the way.”

Key findings of AXA’s study

• Sixteen per cent of women in the South admit they have never been bought flowers by their partner

• Two thirds of women are turned off by underwear as a gift

• One in twenty men admits their acts of love are to prevent ‘getting in trouble’

• Food proven as best route to men’s hearts

• Men value a flirtatious text more than women

• Best things in life are free as goodbye kiss tops the list for both sexes

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