CORNWALL has been voted the country's favourite holiday destination in a BBC poll – with St Ives voted the country's second favourite market town.
Cornwall won for the second year running in the BBC Countryfile Magazine Awards, beating off competition from the Lake District and the Highlands.
St Ives was beaten to top spot in its category by Whitby, the jewel in North Yorkshire's crown.
The Lost Gardens of Heligan, near St Austell, the project created by Tim Smit before he went on to create the Eden Project, were voted best heritage site.
A spokesperson for the magazine said: "Our most southerly county very clearly proved most popular again, beating the Lake District and the Highlands comfortably.
The magazine attributed the win to "the blend of rugged coast, sandy beaches and charming towns and villages – and the half-decent weather."
BBC Countryfile Magazine asked experts in each field to draw up shortlists of candidates in each category. The awards were then voted for by readers of the magazine and members of the public via post, e-mail and on the BBC Countryfile Magazine website.