WITH the recent and continuing revelations surrounding horsemeat in our food, consumers are looking elsewhere to buy their meat and fresh food.
"While the situation is rather shocking, it should come as no surprise that much of what the supermarkets sell is not always what it is says on the label," said Joanne Schofield, market controller of Helston Farmers' Market, pictured. "Having faith in the supply chain is something consumers should have confidence in and have a right to. These recent disclosures have undermined that."
Shopping locally ensures that consumers get what it says on the label.Knowing where your food comes from, how it is raised and exactly what is in it, has always been the common ethos of locally produced food. Consumers who shop locally already know this and many more are discovering the true value of local food.
One positive outcome of the disclosures is that local farmers' markets are attracting more custom as consumers are waking up to the fact that locally produced food is the sensible way to shop and to eat. Produce is not stored for months, does not travel long distances and is produced to very high quality standards.
This recent episode has revealed the high price we pay for cheap food. Sensible food at sensible prices that inspires consumer confidence can be found at your nearest, local farmers' market.
The market is held on the first Saturday of each month, 9.30am to 1.30pm in the old cattle market building.