ROTARY International have made a surprise move into the music business - to take on the X Factor Stars for the Christmas Number One!
The song is called Christmas Time (Children Sing).
Described as "a feel-good Christmas ballad", it features ShelterBox in its video and is written, sung and produced by Cornish talent.
The song will be released for download on Monday through iTunes and other download websites.
Rotarians are well known for their big-hearted charity work and the organisation hopes that will 53,000 members in the UK and Ireland and 1.2 million around the world, they should have enough support to challenge the established contenders for the coveted Christmas top spot in the charts.
Christmas Time (Children Sing) is Rotary’s first Christmas single, and it is very much a Cornish project.
The video features Rotary’s global project partner, ShelterBox, with shots of boxes being packed and loaded at their Helston headquarters, and unloaded at a disaster zone.
The song was written by songwriter and music producer AJ Lornie, who owns Forte Sounds recording studios in St Austell.
And it is sung by Cornish singer and TV presenter Shane Solomon, who started the Cornwall Channel TV service on Sky and Freesat, where the video will be premiered on Monday at 21.30. Shane was joined in singing by local school children.
Stephen Lay, Rotary International District 1290 Governor covering West Devon and Cornwall, will be launching the song and fundraising initiative on ‘Rotary TV’, a special programme broadcast on the Cornwall Channel.
Stephen said: "Rotarians have seen first-hand the devastating effect of disasters, conflict and poverty in the Philippines, and on refugees from Syria.
"This is what Rotary is all about, helping others. We have 1.2 million members worldwide all of whom focus on just that. They may deliver by giving time, their skills or helping to fundraise.
"Using the power of social media we want to engage Rotarians and people across the world to change lives by asking each to ‘click, click’. That’s all it takes!"
Copies of the single can be downloaded for 79p, of which 34p will go to The Rotary Foundation.
The video features school children from around the world and examples of Rotary’s humanitarian work, including ShelterBox.
The ‘Rotary in the SW’ TV programme will be broadcast on Monday 2 December at 9.30pm.
The Cornwall Channel is on Sky 212 and Freesat 401 across UK and Europe, and is streamed live on www.cornwallchannel.co.uk/
The video for ‘Christmas Time (Children Sing)’ can be viewed and downloaded at www.childrensing.info