A LOCAL dentist will be hosting a course to teach his peers from around the country ways to improve patient satisfaction.
Simon Hocken will hold the workshop at the British Dental Association in London tomorrow.
Mr Hocken, from Port Navas, said: "Dentists had it very easy for a long time, but now it's much harder for small independent practices to survive as the market is tougher.
"Customers read up and compare prices online and corporate groups have started to undercut smaller dentists on price.
"There are all sorts of business models that work, the key is to know your market and engage with it properly. This is all quite obvious to famous large retailers but many dentists are only just beginning to understand things from the patient's perspective."
Dr Hocken published the book Moonwalking For Dentists, which he described as a wake-up-call for anyone working in the dental sector.