MULLION residents fed up with dog mess continually fouling their village have taken action in the hope of shaming reckless pet-owners into keeping their streets clean.
Campaigners have hand-delivered 1,000 leaflets, paid for by Mullion Parish Council, to householders, and written to 45 businesses asking them to support their fortnight of action.
Spearheaded by mother of three, Louise Martin, the campaign is targeting dog-owners to ensure they clean up after their pets.
On Saturday at noon they are inviting volunteers to join a mass street clean to hose down pavements strewn with poo.
Mullion School is also taking part, inviting Cornwall Council's dog warden to talk to youngsters on the issue.
Pupils have designed a poster which will be displayed throughout the village, encouraging dog owners to act responsibly.
The action comes after 500 residents signed a petition calling for a stop to the dog fouling.
Mrs Martin told the West Briton: "This problem has been ongoing for years. It's everywhere, on the streets, tracks and coastal path. People put dog mess in bags and then hurl it into hedges and onto flat roofs, it's disgusting.
"The parish council has tried to get something done but the dog warden only works a few days each week and people are reluctant to report offenders.
"No one has been fined despite the problem – the system is toothless. The dog warden has said the problem is no worse than anywhere else, Helston and Porthleven, but we have decided to make a stand and shame people who dump their dog mess into cleaning up their act."
Mullion parish councillor John Lang welcomed the campaign, saying dog fouling blighted the whole of Cornwall.
He said: "It is a collective effort and they have our full support. We have been promoting better practice and dog mess can be left in any (public) bin; there are plenty in the village."
He admitted that during the early stages of the campaign the issue became worse in certain areas.
"After an initial decrease there seemed to be an adverse reaction, but I've seen more people using dog bins which are regularly emptied now. This is down to local people, I hope they keep it up."