REGIONAL tourism leaders have gathered at Falmouth University to discuss key issues within the industry.
They included Malcolm Bell, head of Visit Cornwall; Chris Hines, co-founder of Surfers Against Sewage; Nick Hounsfield from Wave UK; and Manda Brookman from CoaST.
In the chair was travel author Sam Bleakley, who runs the university's cultural tourism management degree.
Jennifer Bickerdike, from the University of East London, spoke on "dark tourism" and Hines and Hounsfield introduced their Wave Project, a soon-to-be-launched manmade surf experience.
Ms Brookman closed the day's event by presenting the Cultural Destinations bid, a £3 million scheme funded by Arts Council England which is being launched across the country. In partnership with Visit England, it aims to increase the reach of arts and cultural organisations through integration with tourism.
"Cornwall will receive over £340,000 to build new partnerships that add value and appeal to visitors, bringing significant investment into local communities and the combined cultural and visitor economies," she said.
"Together they will create a unique identity for the county, promoting the extraordinary cultural wealth on offer.
"Celebrating the people, the place and the weather of Cornwall in all their wildest forms, it is hoped that visitors will come specifically to enjoy the arts and culture year-round."