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Struggling Heartlands slashes rent for creative businesses

By WBJLock  |  Posted: February 20, 2014

Heartlands
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THE struggling £35 million Heartlands heritage attraction will slash its rent rates by almost a third in order to keep creative companies on the site.

Management at the Pool site told creative businesses which trade from its units that as of April 1 rent would be reduced by 30 per cent to retain the “valued community we have”.

The meeting, held behind closed doors at Heartlands on Friday February 7, unveiled the management team’s new business plan that aims to bring more people to the site amid fears it was turning into a “ghost town”.

Jacky Blakeway, from Magnetic Earth at Heartlands, a crystal, life coaching and holistic therapy business, said: “It’s a positive step forward for Heartlands. There’s a great little community here and good to see the management team recognising that.”

A new car park ticket scheme is also being launched, with £1 vouchers, redeemable at Heartlands, printed with them.

Sean O’Neill, chief operating officer at Heartlands, said: “We are pleased to be offering year-round reduced rents for our ‘creative’ tenants effective from April 1.

“This is in an effort to retain the valued community which we have, and also to attract a greater number of ‘creative’ tenants in the future.

“The reduction in rent is significant at around 30 per cent, so we are optimistic that this will be attractive.

“We will also be adding an offer in the next few weeks to the tickets purchased in the car park.

“The offer allows those who have purchased the ticket a £1 voucher off any purchase made on the day at any outlet on site, including our tenants’ outlets.

“We’re just awaiting the pay and display machines being reprogrammed.

“There are a few other changes in the business plan, such as the opening up of the site to community groups and organisations over the coming year to provide something different for visitors.

“A small catering outlet in the playground will be introduced, following public feedback that the Red River Café was a little far away.”

Mr O’Neill confirmed the management team had looked into whether it could relocate Heartlands’ car park, but it was not feasible to do so.

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11 comments

  • Big_Ger  |  February 21 2014, 9:01PM

    Until the council allows REAL geologists to save this site the decline will continue, and nonsense 'holistic, crystal-waving absolute nonsense' will not save the site. I see what you mean Geoff... This is going to be a day of Live Music, and a fun and relaxed atmosphere, with a range of workshops, play zones, relaxation zones, Massage, Tarot Readings and Much Much More!!! http://tinyurl.com/oogfl8w Instead of the Olympic Torch nonsense, we have had a great day at the alternative Heartlands Flame Festival attended by thousands and which was really spectacular. Free parking, free Cornish music, snacks and activities, fireworks, children's activities and so on. An excellent day but barely covered by this newspaper. http://tinyurl.com/qbln4k3 The Meriasek Project is being run by MAGA and will involve a large scale promenade performance of a newly commissioned play based on the medieval saint's life play, Bewnans Meryasek. The new script, which has been written by playwright Pauline Sheppard who adapted the Ordinalia plays for their millennium revivals, follows the story of St Meriasek, and will incorporate other tales from medieval Cornish drama, all of which have been woven skilfully together to tell the story of the saint's life. Jason Squibb and Phil Innes, from the Ordinalia Company, are leading the rehearsals with children from Pool Academy, Camborne Academy and seven primary schools from the area. http://tinyurl.com/po2l9wr Big Nos presents: A Celebration of Cornish Nos Lowen Dancing. Featuring (from the makers of Dalla:) Skillywidden, plus Kescana, Tredanek, Caracana, Mr Bones, Hedra, Morvoren, Coleman-Carey, Gorvagas, Crowd Control, Davey-Kubryk-Townsend, Cabbage Stalks, Red River and Treggy Singers, Hornets and Bagas Crowd. http://tinyurl.com/ozgdo76

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  • TheGeofflane  |  February 21 2014, 5:22PM

    The comments above are written by people who know, and people who care. But they don't make the decisions. Who does get to work in a council office, get given a budget and off they go. The 'So-called' 'Heartlands' was never led by ex-miners, mining historians, or, dare I say it, people who knew the history, and what they were talking about. Mining crimes began at the outset - no point telling 'em, they wouldn't understand. We have all lost, 'Heartlands' will survive to underline what happens when 'The Council' takes control. And all the while, under the ground, a real mine lies sleeping for lack of real money. Don't let them kill that too.

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  • TheGeofflane  |  February 21 2014, 4:56PM

    The highest point in the area, the wind blows rubbish all the time. Until the council allows REAL geologists to save this site the decline will continue, and nonsense 'holistic, crystal-waving absolute nonsense' will not save the site. A dose of reality might. D'yer wanna be another Lands End/Tintagel, or a real. historic mining site (With a real mine underneath)?

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  • TheGeofflane  |  February 21 2014, 4:56PM

    The highest point in the area, the wind blows rubbish all the time. Until the council allows REAL geologists to save this site the decline will continue, and nonsense 'holistic, crystal-waving absolute nonsense' will not save the site. A dose of reality might. D'yer wanna be another Lands End/Tintagel, or a real. historic mining site (With a real mine underneath)?

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  • Big_Ger  |  February 21 2014, 9:24AM

    Here you go "Wringer"... HEARTLANDS PROJECT" funded by the Big Lottery fund to tune of £22.3 million( the biggest grant ever in England by them) add also money from Cornwall Council, the Europe Union and something called the homes and communities agency brings it up to £35 million, that's a nice sum of money for the area. Read more: http://tinyurl.com/odymdnc

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  • wringer  |  February 20 2014, 9:43PM

    Whose £35m was it then? I am having trouble finding this information. EU funding by any chance?

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  • todge91  |  February 20 2014, 7:49PM

    Speaking someone who used to work on this site. They have committed an act of vandalism in throwing away £35m on this monstrosity. IF they had invested a fraction of this sum in the mine it would be benefiting from the current price of tin an providing employment locally instead of fat fees to London based consultants

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  • break  |  February 20 2014, 6:05PM

    They're trying to make Heartlesslands into a tourist attraction and child friendly mine,and they went through the process of creating it,by ignoring the experts who disagreed with what was being done.Those that created it had no idea what a mine was like,they just followed the image in their head.Thanks to them we've lost the beauty of a working mine,because someone with money thought the place was too dark and gloomy,and that a bit of flowery wallpaper and bright colours would change the place.They should've kept the place as original as possible,instead of destroying the stuff that didn't fit in with their idea's of what a mine was like.We told them this would happen,they ignored us,so whatever problems they have now,they've created through their own ignorance.

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  • wringer  |  February 20 2014, 3:58PM

    Dipstick - people would pay those prices if they thought that they had had a good day out at an attraction. what is heartlands supposed to be? no one really knows. you will only get people really using the café if they have spent a good 3 or 4 hours on site. we struggled to fill an hour and we were really really trying to like it. absolute waste of money that can only be redeemed by someone with business sense and a proper business plan. these ideas are pretty pathetic and wont make any difference. watch this space. I give it a year.

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  • DipStick  |  February 20 2014, 2:41PM

    "A small catering outlet in the playground will be introduced, following public feedback that the Red River Café was a little far away.". Strange thing is, all the "public" feedback I've heard is that the Cafe is too bleddy expensive. Yesterday , 2 chocolate brownies and a cup of tea - £6.90. People will take the kids to the playground whilst parking outside on the road, or at Tescos, and not going to the cafe. Nowt to do with how far it is to walk. Now they've reduced the rents I wonder if someone will have the "bright" idea that if they reduced cafe prices they might get more people in .... hmmmm .... DS

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