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Stella McCartney Launches Everyday Lingerie Collection

By AdFeatures  |  Posted: October 08, 2012

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Stella McCartney has long been a big name in the designer world, having made her very first jacket at the age of just 13 and gone on to found her own fashion house in 2001. Now she’s involved in the Olympics, providing celebrities with their red carpet gowns, and filling our lingerie drawers. Her already sensational lingerie line which was launched in 2008 and is comprised of a number of gorgeous sets, is now set to expand as McCartney has revealed a new everyday lingerie collection.

The Stella McCartney lingerie range that we know and love is full of lacy trims and silky fabrics. However the new range, which has been simply titled ‘Stella’, is comprised of more practical and basic designs. The collection is made up of five different bra styles; moulded underwire, balconette, plunge, strapless, and supernatural. The Supernatural is particularly exciting, as it uses brand new technology in order to remain almost invisible whilst still offering great support and cleavage. Sounds a little bit better than just ‘everyday’!

Despite this everyday label, the colours of the new range sound thrilling, too. Electric blue, blush pink, and python are all part of the range. The knickers will be available in mesh, satin, and lace. She’s said that lingerie needs to be functional first and foremost otherwise you can end up feeling constricted. However for a functional basics range, it seems that Stella McCartney has managed to get a little bit of luxury into every detail.

Stella McCartney has long been known as a designer who is keen to stay as ethical as possible in all that she does. True to form, this new Stella McCartney underwear range is no different, as the underwear is made from organic cotton and the metal clasps are made from recycled metal. Not only that, but the range is set to be a little lower priced than usual, with bras being priced at around £40-45 and knickers at £19-22. Hardly much to ask when you consider the cutting edge technology and ethical credentials involved in making these beautiful sets.

The Editeur, a Chester based independent designer boutique, are big fans on Stella McCartney’s lingerie collections and are thrilled about these exciting new additions. They currently stock Stella McCartney lingerie in their shop and online, amongst a whole host of other designer lingerie including Elle Macpherson Intimates and Wolford.

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