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St Ives man creates award winning online magazine after Falmouth degree

By CMScott  |  Posted: December 17, 2013

By Scott Hamilton

  • Hub Award winners with Ian centre.

  • Ian Headshot 1

  • The OUTFIT logo

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A YOUNG St Ives publisher has won an award for the online magazine he created from nothing after being made redundant and rejected for interviews for numerous jobs.

Ian Pogonowski, aged 24, graduated from the University of Exeter’s Tremough Campus in Penryn three years ago.

Keen to find a career that meant he could stay in Cornwall, he received a number of knock-backs before deciding the best way to get himself noticed was to create his own digital magazine.

Now that has paid off with OUTFIT Cornwall being recognised in the 2013 Hub Awards which highlight promising Cornwall businesses.

Ian, who launched the magazine – a lifestyle mag for the young, socially and physically active – in July after leaving Falmouth for St Ives, scooped the top title in the Best Use of Digital category.

The judges commended Ian for creating a truly inspiring online lifestyle magazine that was launched “to highlight all that is cool about Cornwall”.

The judges said OUTFIT Cornwall is “an incredibly well executed product that is making a great use of digital for its target 16-25 market.”

OUTFIT Cornwall launched its 5th issue last week and Ian says it is going from strength to strength.

He said: “OUTFIT Cornwall is all about inspiring people to do more and be more in life. I capture the best

stories each month and promote this through OUTFIT Cornwall.

“I decide to follow my passions for Cornwall, sports, fitness, technology and inspiring people.”

The content ranges widely with articles about Cornish models, features on surf clothing and technology tests.

Ian said: “Sports, fitness, fashion, models and culture all naturally work together. If you have a fit body, you have a fit mind. This leads into your daily life including fashion, education and relationships. OUTFIT covers much more but our premise is the same. Get outside, be fit and live life the best you can”!

Operating from St Ives, the magazine is riding the wave of technology by building in videos, photo galleries and other digital technologies to enhance your reading experience.

Ian said: “I want to change the way publishing happens. We’re in the early era of a digital revolution and I want to be a leading factor in this.

“I strongly believe in following what you want. Yes, you come across stumbling blocks, but you have to be like a bear and push through till you catch your fish.

“Always learn and develop yourself, don’t stagnate. Cornwall is a natural outdoor adventure playground; get out there and enjoy the beauty of Cornwall in its elements all year”.

Scooping the Hub Award has been a major milestone for Ian in a challenging six months.

He said: “Every day has been long, but when you’re doing what you love then it’s a joy to wake up every morning.”

One of the things that caught the judges’ eye was the feature with kickboxing legend Julie Kitchen, which itself inspired the young publisher.

He said: “Julie is an amazing person, such an inspiration! So much so I’m going to start Muay Thai in the New Year.”

For more information visit www.outfitcornwall.co.uk or search Twitter and Facebook for outfitcornwall.

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