BUSINESS leaders are calling on local people to give the gift of prosperity this Christmas and beyond with a new campaign.
'Shop local, think Falmouth' aims to encourage support for shops and businesses and is the latest project from the Support the High Street campaign, in which Falmouth's Business Improvement District (BID) group has lobbied regionally and nationally, including at the Houses of Parliament.
Falmouth BID manager Richard Wilcox said: "The 'Shop local, think Falmouth' campaign has already galvanised extensive business support, which is terrific, and demonstrates that Falmouth working together can achieve a lot more and be an even more compelling place to visit."
Advertising, shop window posters and stickers will highlight the importance of supporting local businesses and the community that they serve, particularly during the current challenging economic climate.
Simon Van-Evelingen, owner of Sessions Surf Shop, said: "Falmouth is a great town with lots of independents and the more we can do to promote the great shopping experience here, the better."
Paul Hodge, from Octopus Printers, added: "The trading environment is as tough as I can remember and so proactive schemes and ideas that support and promote businesses and the town are very welcome.
"We have a great offering for Cornish residents and visitors – a wide range of quality shops, great festivals and terrific coastal scenery and we all need to work with the BID and town management to help the town as much as possible."
Sally Ireland, from Coast Casuals, said: "We welcome any idea that promotes Falmouth, its diverse retail offering, atmosphere and vibrancy. New events, effective marketing, free car parking – all these help to support the town and us and encourage visitors to experience Falmouth and spend money locally."
Next year the Celebrating Falmouth Businesses exhibition runs in The Poly from January 21 to highlight the diversity of businesses in Falmouth and the Falmouth Food & Drink Week in February will promote the local food producers and sellers.
There is also a new online business resource now live on www.falmouth.co.uk