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Revamped stores to give new rise at bakery

By West Briton  |  Posted: May 29, 2014

The refurbished Warrens store in Truro.

The refurbished Warrens store in Truro.

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A BAKERY has launched its revamped store in Truro after investing more than £500,000 in its outlets across Cornwall.

Warrens Bakery is undergoing a rebranding and refitting project thanks to help from the Cornwall and Isles of Scilly Local Enterprise Partnership (LEP) Growing Places loan fund.

The bakery, the oldest in Cornwall, is giving its 50 stores across the county a facelift and is able to complete the work in 12 months thanks to support from the LEP.

Chris Pomfret, chairman of the LEP, said: "This investment will provide a major boost to their shops, which feature on many of Cornwall and Devon's high streets.

"Not only will it ensure the business safeguards existing jobs, it will also create new ones as they grow.

"We're delighted to support them in this venture."

Mark Sullivan, chairman of Warrens Bakery, said: "We are thrilled to have this support and endorsement for our new brand, which represents a fusion of 155 years of West Country heritage with contemporary retail excellence.

"As Cornwall's oldest commercial bakery and the world's oldest pasty producer, we are passionate about our master baker traditions.

"When people visit our stores to buy pasties, scones, saffron loafs, regional biscuits or other treats, we want them to experience something rich and authentic, where it all began."

Cornwall Development Company is managing Growing Places on behalf of the LEP and Cornwall Council, which acts as the accountable body for the loan fund.

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