HARDY souls braved the icy waters off Gyllyngvase in Falmouth on New Year's Day for the annual Iceberg Challenge.
Now in its fifth year, the event attracted its largest number of participants yet, with just over 100 people.
Although the only rule is 'no wetsuits', a few of the less brave did wear them, with water temperatures at about 9C.
Most came out within five minutes, but some lasted almost half an hour.
Luckily the sun was shining, helping everyone to get warmed up once their chilly challenge was over.
The swim was first established by Gyllyngvase Surf Life Saving and Triathlon Club, and that year only a handful of people entered the water.
Matthew Stone from the club said: "There's no financial benefit, just a great way for the whole community to get together and celebrate the new year. A small wave on the day enabled everyone to enjoy the occasion, showing off their bodysurfing skills in front of a large crowd on the beach."
Club captain Melissa Reid said: "It was a great social event to start the year and the club will be hosting plenty more challenges throughout 2013."