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Heart Cornwall found in breach of Ofcom rules

By WBEsme  |  Posted: January 22, 2014

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“Local” radio station Heart Cornwall is in breach of broadcasting rules according to regulator Ofcom.

A recent report from the media watchdog Ofcom has found that Heart Cornwall is not broadcasting enough Cornwall focused speech.

As a result, the station, which is based at at Wheal Kitty near St Agnes, has been put on notice and warned that further action could be taken if the problem is not resolved.

Heart Cornwall is owned by the national company Global Radio and was created from a re-branded Atlantic FM in 2012.

After it’s re-launch, Ofcom received a complaint about the lack of Cornwall based content played on the station.

The watchdog assessed a three day sample of Heart Cornwall’s broadcasts and found that while news and travel updates were sufficiently tailored to Cornish listeners, speech during programmes was not.

Ofcom’s report stated: “It remained our view that Heart Cornwall was not delivering some important aspects of the Character of Service of its current published format, in particular the requirements that the station should be: ‘A full service local station for Cornwall, with speech an important part of the content,” and that it should feature “locally-focused....speech content.’”

Global Radio has queried Ofcom’s findings and suggests that a growth in listeners since taking over Atlantic FM shows that “Cornish listeners clearly enjoy Heart Cornwall’s output.”

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  • dtreth  |  January 22 2014, 5:36PM

    What Heart have done, is buy up a local radio station, shut it down to use the slot to broadcast something else. I'm not sure why it took Ofcom as long as this to realise this was what they have done. You could say the same about BBC Radio Cornwall in the evening.

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