Protesters in St Austell have taken part in a nationwide campaign calling on the UK’s biggest supermarket to ban lads’ mags from its stores.
The Lose the Lad Mags campaign, started by action groups UK Feminista and Object, has been taking place today outside Tesco stores across the country.
The Cornish arm of the campaign set up outside Tesco on Daniels Lane in St Austell, with many people turning up to make their voices heard.
One campaigner, Rosie , said: “We had a good response from the public to the protest we attended today. People were very interested in the issues we were raising and many said they hadn't realised or even thought too much about these lads’ mags and their contents and the effect of objectification of women in our society.”
Protestors asked customers to sign a petition to help add their voice to the campaign.
Campaigners have said that lads’ mags promote sexist attitudes and behaviours and normalise the idea that it’s acceptable to treat women like sex objects.
Kat Banyard, from the Lose the Lads' Mags campaign, said: "By selling lads' mags Tesco is sending out the damaging message that it's normal and acceptable to treat women like dehumanised sex objects.
"Lads' mags like Nuts and Zoo are deeply harmful, fuelling sexist behaviours and attitudes underpinning violence against women.
"Tesco would never allow 'girlie calendars' on their office walls, so why are they choosing to stock degrading, pornographic lads' mags on their shelves?"
Displays of nude and scantily-clad women, even if they are under a black "modesty bag", fuels attitudes underpinning violence against women, the campaign group said.
Exposing staff and customers to such images could constitute sex discrimination or sexual harassment, it added, saying retailers could face the risk of legal action.
Ms Banyard added: "By selling pornographic lads' mags Tesco is risking legal action, breaching its own 'no porn' policy and ignoring the calls of anti-violence against women organisations - all in order to turn a profit.
"As long as Tesco sells lads' mags like Nuts and Zoo its claims of being a responsible corporate citizen are a farce. Tesco needs to put women's safety before profit and lose the lads' mags."
To find out more about the campaign visit www.losetheladsmags.org.uk