PENZANCE businesses gave an overwhelming show of support for a new scheme aimed at revitalising the town centre tonight.
More than 100 people crammed into the lecture theatre at Penwith College to hear proposals for a Business Improvement District (BID) for the town.
Director Martin Tucker opened the evening and told the gathered businesses that this was a "key event" for Penzance that could help bring back the town's "buzz".
The event was led by Marcus Wilkinson, who, with his wife Sue, is owner of Penzance oldest shop Alfred Smith. He is also chair of the Penzance BID steering group.
"I believe in Penzance and I know a lot of people in this room believe in Penzance," he told the assembled audience.
"It is time for the silent majority to stand up and be counted. It is time for realism and it is time to stop dwelling on what might have happened in the past. IT is time for Penzance to face the future."
The BID outlined for Penzance would involve an area bordered by Morrab Road, Penlee Park, Penalverne Drive, Causewayhead, Bread Street and down to the station.
It would include just over 400 businesses with a rateable value of more then £6,000, which would each pay 2 per cent of that rateable value towards the scheme.
Presentations were also given by Richard Wilcox, Falmouth BID manager, and Carl Lamb, marketing manager of Newquay Zoo.
At the end of the evening, Mr Wilkinson asked for a show of hands for those in favour of the scheme being taken to the next stage and almost everyone raised their hand.
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