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Penryn company Clickety Books scoops awards for work with Ronni Ancona and Catherine Tate

By West Briton  |  Posted: December 07, 2013

  • Anne Ayre, Mujeeb Rahman (Oxford Innovation coach) and Richard Ayre.

  • Anne and Richard Ayre, seated, with Mujeeb Rahman, their coach from Oxford Innovation, who has helped develop Clickety Books.

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A SERIES of educational books which use celebrities' voices and cartoon characters to help children develop speech and language skills has won a pair of national awards for the second year running.

Penryn-based Clickety Books won two more accolades at the Practical Pre-School and Primary Teacher Update Awards.

The light-hearted books are themed around specific letter sounds and feature characters including Corky the Squawky Hawk, Jake the Achy Snake and Hoot the Tooting Newt.

The company's 'S' series of books, narrated by actress, impressionist and author Ronni Ancona, won the Primary Teacher Update Gold Award while the 'T' series, narrated by comedy actress Catherine Tate, scooped the Practical Pre-School Silver Award.

The books also won gold and silver honours at the same awards in 2012.

Clickety Books has been supported by the Oxford Innovation Coaching For High Growth programme, backed by the European Regional Development Fund (ERDF), which the firm says has proved invaluable in helping them to move the young business forward.

Richard Ayre, who is the joint managing director of Clickety Books with his wife Anne, said: "Working and living together, you often don't have the opportunity to step back and get a reflection on what you're doing.

"It can be really good to have your ideas challenged, and Oxford Innovation are great at that."

Clickety Books grew out of the frustration experienced by Falmouth author Craig Green at the lack of resources available to help his son succeed at school and overcome speech difficulties.

He came up with the initial concept for the books, and then sold the company to Mr Ayre, who has a background in corporate business, and his wife, a specialist speech and language therapist.

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