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TRURO could become "the shopping hub of the South-West" after plans for a near-£100 million retail centre were unveiled.
Early draft proposals for a shopping centre on Pydar Street were presented to Truro City Council .
Totally Truro Business Improvement District manager Neil Scott outlined the early proposal from project partners Cornwall Council, Stanhope and LaSalle Investment Management.
It shows the £93 million centre could host a cinema complex with 250,000sq ft of retail space, a 100,000sq ft department store, likely to be Debenhams, another large store, 10,000sq ft of restaurants and 700 parking spaces.
With the likes of H&M and Primark previously expressing interest in opening their first Cornish stores, it is believed they could move into the new complex. Mr Scott said: "The development will put Truro on the map and prevent people from going to the likes of Plymouth. It could become the shopping hub of the South West."
A deal was secured in 2011 for a three-acre "regeneration site" on Pydar Street.
Developers Stanhope and LaSalle completed a £6 million-plus deal, hoping to join it with the Cornwall Council-owned Carrick House site to create a huge complex.
But plans had gone cold over the past two years.
Now, with outline draft proposals on the cards, interest is heating up again.
Martyn Chase, from Stanhope, said: "The current position is that LaSalle Investment Management and Stanhope are working behind the scenes to bring forward proposals for the mixed use, retail-led redevelopment of the Pydar Street site in Truro.
"The proposals have the potential to finally realise the site's outstanding potential and deliver a range of benefits to the city centre and the wider Truro area, by increasing the amount of time visitors spend in the city."
But he also said other large-scale retail developments around Truro could put the development at risk.
He added: "Schemes such as that proposed at Coyte Farm (near St Austell) would be a hammer-blow to Truro, making redevelopment of the site and the associated investment unviable."
Cornwall Council said: "As an adjoining landowner, Cornwall Council has met with Stanhope to discuss the future of the wider site.
"In due course it is anticipated that a report will be presented to Cabinet with options whereby a comprehensive redevelopment could be delivered, subject to consultation and planning consent."