AN ENTREPRENEUR with more than a decade's experience in finance has struck out on her own, with the aim of bringing fun into the world of figures.
Natalie Cape has launched Hippo Business Services following a 12-year career in bookkeeping and management accounts.
Based on Lemon Street, in Truro, she says she hopes to introduce "alternative ways" to present management accounts, such as using infographic design and "simple, meaningful" analysis to help businesses to succeed.
She said: "For many people, mention management accounts and they roll their eyes; it's often seen as the least interesting part of running a business. I believe this is because the information hasn't been presented in an engaging way. Infographics, for example, are proving a more manageable way to present complex information.
"I actually think accounts can be fun; if accounts are brought to life, small business owners will take the time to absorb the information, which helps them make crucial business decisions."
Natalie is supported in the business by her partner, James Strong. Regarding the choice of business name, she said: "I could say I was inspired by some fascinating fact about hippos, or that we aim for 'big, big' results for our clients, but the real reason is that hippos are fun – I wanted something memorable and different."