SLIMMING groups are being invited to sample a new sausage designed to help new year dieters stick to their vow.
The Kernow Sausage Company's new offering contains 65 per cent less fat than the traditional banger.
Managing director Gavin Roberts said: "I think most people would agree the majority of healthy eating sausages you can buy in the shops are quite uninspiring. We wanted to challenge the stereotype."
To support the launch, the firm is inviting local slimming groups to try it themselves.
The family firm was founded in 2007 with the aim of "combining butchery expertise and culinary passion to handcraft sausages made with the finest cuts of Cornish pork".