A former Liskeard man has become an internet champion after taking a stand against the latest drinking craze - called neck and nominate.
More than 28,500 people backed his view that the craze was dangerous.
The idea is that someone films themselves drinking a pint of alcohol - typically spirits, mixed with anything disgusting like urine, eggs or even live gold fish.
The video is then posted on Facebook and the drinker nominates someone else to do better.
‘Necking’ pints of alcohol is dangerous however and it has been reported that two deaths have been linked to the craze.
Today, Ashley Abernethie, who now lives in Plymouth, refused to take part - a move that promoted a huge response on his Facebook page.
In a video post, he said: “Cheers for the nomination. To be honest, I’ve seen it all now on the internet.”
He added: “I am not one for not getting involved, but its now getting a bit out of hand and for me to be able to do anything that’s going to create lots of likes, I’ll have to do something that’s probably going to hurt me.”
Instead, he drinks his coffee and adds that he is now going to work instead.