The online drinking craze 'Neknominate' has been slammed by health experts and the police.
The so-called game sees people being filmed drinking alcoholic drinks, mostly spirits, often mixed with a variety of other liquids including eggs, urine and dishwater.
The video is then posted on social media sites and the individual nominates their friends to do the same.
In one example, posted on Facebook, a young man from Liskeard drank a pint of vodka and a pint of mouthwash before eating a raw egg and snorting a line of protein shake powder.
It is just one example of videos being posted by young men and women from across Cornwall.
In the past few days two young men from Ireland have died after reportedly taking up the challenge.
Health experts are now urging people to consider the risks associated with drinking such large quantities of alcohol.
Dr Sarah Jarvis, medical adviser to alcohol education charity Drinkaware, said: “Young people often say they feel peer pressure to drink to fit in, but competitions to drink excessively in a short space of time can be dangerous and this should not come as a surprise.
“Quite apart from the risk of accident or injury as a result of drinking to excess, there is another aspect to these online drinking games which is the ‘cyber shame’ some young people may experience. Drinkaware research shows nearly half (47 per cent) of 18-24 year olds admitted 'un-tagging' drunk photos of themselves on Facebook that they didn’t want others to see.”
Devon and Cornwall Police spokesman Bill Pascoe added: “Getting involved in such irresponsible activity not only poses obvious health risks but increases the possibility of anti-social behaviour and other criminal behaviour which, ultimately, can have a devastating effect on a young person’s life which they may later regret."
Yesterday a video posted by a man originally from Liskeard saying “thanks but no thanks” to his nomination went viral.
In just over 24 hours the video, posted by Ashley Abernethie, who now lives in Plymouth, received just under 45,000 likes.
He said: “Cheers for the nomination. To be honest, I’ve seen it all now on the internet.”
He added: “I am not one for not getting involved, but it’s now getting a bit out of hand and for me to be able to do anything that’s going to create lots of likes, I’ll have to do something that’s probably going to hurt me.”
Instead, he drinks his coffee and says he is going to work instead.