Hundreds of daring swimmers gathered on the beach at Coverack yesterday to take part in a chilly Christmas day dip for charity.
The swim, which was held in aid of Cancer Research UK, saw bathers in various forms of swim-wear and fancy dress rush in to the icy water as soon as the whistle blew at 12.30pm.
The event attracted controversy last week with many regulars threatening to boycott the swim as organisers suggested that participants should raise a minimum of £50 in sponsorship.
The organising committee said it wanted to raise as much money for charity as possible and the new measures brought it into line with other Cancer Research UK events.
Carol Lawrence, chairwoman for the organising committee and a swimmer of 33 years in the event, said: “If people register then we can make contact with them and tell them why they are raising money.
“There is no way we would stop anyone going in.”
The event, which was started by four local men in 1968 after a bet over a pint of beer, has become famous throughout the UK and counted Russell Brand as one of it’s celebrity entrants a few years ago.