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Florence Rose Endellion takes centre stage in the Camerons' official Christmas card

By WMNSteveGrant  |  Posted: December 08, 2013


10 Downing Street's official Christmas card for 2013. Pic by Tom Stoddart

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David and Samantha Cameron’s Cornish-born daughter takes centre stage in the Prime Minister’s official Christmas card this year.

Offering a shy smile from behind her mother’s cheek, Florence Rose Endellion Cameron is the star of Number 10’s official card, which will be sent to world leaders and dignitaries.

Captured by award-winning photographer Tom Stoddart, the picture shows the Camerons’ youngest child gripping her father’s neck while she snuggles against her mum.

It is striking that the three-year-old features so prominently because David Cameron has closely guarded his children’s privacy since moving to Number 10 and usually requests that all photographs of them are pixelated.

I’ss also the second time Florence has taken centre stage on the PM’s card, after appearing in 2010 just months after her birth at the Royal Cornwall Hospital, Treliske, Truro.

She was given the middle name Endellion after the Cornish village St endellion, close to where the family were on holiday.

More than 2,000 cards have been printed for the Prime Minister to send in the coming weeks. However, he will not sign them all personally and many will be pre-printed with his signature.

Mr Cameron has opted for a photograph of himself and wife Samantha each year since taking power in 2010, when they chose the photograph of the couple holding baby Florence on the steps of Number 10.

This year’s card rounds off a year when young Florence has often made the news.

Mr Cameron has spoken of his desire to take her to nursery in Westmister as often as possible and is often pictured leaving Number 10 carrying scooters, dolls and buggies.

In July Florence was rushed to hospital after getting a sticker trapped up her nose.

Doctors at St Thomas’ in London removed the sticker after her concerned parents’ unsuccessful attempts to do so at their Downing Street flat.

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  • TWINSCREW  |  December 09 2013, 1:49PM

    Whatever happened to cards with robins, Christmas trees and santa's, this type of card is from people who think so much of themselves and wish to be PC. any reference to the birth of Christ must be avoided in this age of multiculti society.

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