A NEW initiative in Falmouth aims to improve the fortunes of existing businesses while showcasing the town to others.
The idea of Falmouth for Business, created by the Falmouth Town Team – Business Improvement District (BID) and the town management, is to celebrate its diversity, while attracting more ideas and business start-ups.
Photographer Hugh Hastings has taken pictures of traders, to "capture the vibrant business spirit".
These will be used on wallpaper in vacant units, starting with the former Bon Marché shop.
Later the images will be taken on a roadshow locally and nationally, beginning at The Poly from January 21 to February 4.
Richard Wilcox, BID manager, said: "We get numerous enquiries from potential investors, which is terrific, but highlights the need to provide more substantive economic data and other relevant information of Falmouth.
"Such a professional can-do approach may just ensure that a business chooses to invest in Falmouth over another area.
"I want Falmouth to do all it can to seek competitive advantage as well as promoting itself to a new business audience."
Town manager Richard Gates said: "We work with numerous organisations to keep our vacant unit rate as low as possible – it currently stands at 5.8 per cent making it the lowest in the South West."