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Name change for police force

By This is Cornwall  |  Posted: March 08, 2010

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DEVON and Cornwall Police is dropping its official title of constabulary, and with it 150 years of history, it has emerged.

The force, which has carried the constabulary title since the 1850s, has already started to implement the changes arguing that it made it "more accessible to the public".

Tanya Croft, head of corporate communications, stressed that there were no financial implications because signs, stationery and other branded items were being changed only when necessary.

She said: "The way we are doing it means there are no costs involved because the change from constabulary to police will only be done when things need replacing."

The name change has already been made on many of the force's fleet cars and on signs at the new flagship police station at Bodmin in North Cornwall.

Changes will be made on headed paper, other stationery and promotional material when existing supplies run out. However, the change from constabulary to police is being made more quickly where there are no costs involved, such as the force website.

Ms Croft said research had shown that the public searched for Devon and Cornwall Police, rather than constabulary, on the Internet and in the phone book.

The number of people who searched for constabulary, she said, was "negligible". She added: "For all those sorts of reasons, we decided police was more recognisable than constabulary and that's the direction we should be going in. It is just about making it more recognisable and more accessible to the public.

"The issue for us was that it is not a term used in common parlance. We are not going down the road of legally changing our name – just using police more than constabulary."

Ms Croft said there was no deadline for the change and that the public might spot posters and other material carrying both titles until the process had been completed.

"We haven't launched it because there is nothing to launch. We have not used a branding company and we haven't got a new logo. It is nothing to do with bringing us in line with anyone else. It is to do with how we think people recognise us as an organisation."

The force dates back to 1836 when 24 borough police forces were formed across Devon, Cornwall and the Isles of Scilly. The Devon County Constabulary and Cornwall County Constabulary were created in the 1850s along with Exeter City Police and the Plymouth Borough Police.

They finally came together in a series of mergers resulting in the formation of the Devon and Cornwall Constabulary in 1967. It currently employs 3,500 police officers, some 2,000 civilian staff and 362 police community support officers.

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    Peter Delbe, Hayle  |  March 14 2010, 4:52PM

    Sellafield was once called Windscale. Diversity was formerly Multiculturalism. I presume the Chief Constable will soon become the Chief Policey. May I have my police precept reduced now please?

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    Robert, ST.Austell  |  March 09 2010, 1:01PM

    Head of corporate communications? If D&C police were a corporation they would have been bust years ago.

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    jim, cornwall, cornwall  |  March 09 2010, 11:19AM

    I don't see a Police Officer from one week to the next. But I will sleep safe knowing the Police or what ever they call themselves have a head of corporate communications to waste time and my money!

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    Rob, Penzance  |  March 09 2010, 11:04AM

    This is so pointless go on google and search either Cornwall and Devon (a b c d not d c b a) police or constabulary and you get the same result. Surely they have better things to spend their time and money on than this.

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    TimV, Pz  |  March 08 2010, 10:48PM

    I for one LIKE the term "Constabulary". Nor do I like changing the names of Public Institutions just for the sake of it, or without consultation. Yet more form over substance! Presumably "Devon and Cornwall Police" will now be no longer subject to Her Majesty's Inspector of "Constabulary"?

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    Oliver NIcholson, Minneapolis, Minnesota  |  March 08 2010, 8:19PM

    "When Constabulary duty's to be done (to be done) a Policeman's lot is not an 'appy one (nappy one)." That of course was the Penzance Force.

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    david, s.  |  March 08 2010, 7:25PM

    so, you read the stuff that's being written here, not a bit of it positive, everyone of you making cynical, disparaging remarks about a body that for the most part does a pretty good job .... *that's* why they need to PR themselves. *That's* why they need to project a positive image of their own. Jeez, I hate this newspaper for letting brain-dead morons like you come here and make nasty, disparaging and often slanderous remarks with impunity.

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    Jim, Exeter  |  March 08 2010, 6:15PM

    No cost to the public! I wouldn't mind betting that a lot of time went into making this decision- and in case they hadn't realised it, time is money! (I expect it is only a matter of time before it is changed again to Devon and Cornwall Police Force - to reflect the way of doing things these days and the way officers dress)

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    david, s.  |  March 08 2010, 6:04PM

    a lot of the reasons for organisations needing to invest heavily in image and PR have to do with the way information about them is largely fed back to the public by the press, which can be less than truthful at times. Pick any random page from the Daily Mail if you find this hard to believe. No organisation is perfect but most are a damn site better than the press they get.

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    J, Devon  |  March 08 2010, 4:48PM

    Did they even ask the public what they thought? Oops, silly me, it's none of our business....