CORNWALL will be featured heavily as part of a Heathrow Airport campaign to promote tourism in the UK.
The digital images of the county will be beamed across 134 screens at the airport, which has allocated more than £4 million worth of advertising space to national tourism body VisitBritain.
The campaign went live on Monday and Malcolm Bell, head of Visit Cornwall, welcomed the boost as the county continues to clean up after the winter months.
Mr Bell said: “Cornwall has a high profile within the UK and a growing profile internationally.
“This welcome exposure will really assist us to promote Cornwall and place the recent extreme weather well behind us.”
Sandie Dawe, chief executive of VisitBritain, said: “Millions of visitors from overseas will see these spectacular images.
“Our aim is to inspire them to explore more of the country during their visits to Britain.
“We’re really grateful to Heathrow for this wonderful gift of advertising space.”
Colin Matthews, Heathrow’s CEO said: “Heathrow is one of only six airports in the world that offer more than 50 long haul destinations so we are well placed to support UK investment and tourism in established and growth markets.
“Heathrow is the hub airport for the whole of the UK and we want to help educate and encourage our passengers of the breadth and beauty of our nation.
“We are delighted to partner with VisitBritain and to lend our support in the first three months of this programme to communities in the South West of England and Wales, affected by floods and storms.”
Maria Miller, Secretary of State for Culture, Media and Sport, said: “Millions of overseas visitors fly into Heathrow every year and this will help us promote some of the wonderful tourist destinations we boast right across the country.
“It is right that those areas hit hardest by the floods will be the first destinations to be promoted.
“I also thank Heathrow for offering this advertising space as we look to continue to grow the tourism sector in Britain further.”