Cornwall's coastal spots have never been hotter as the July heat wave attracts thousands of people.The soaring temperatures have also led to more visitors flying in from London or travelling by train for a whistle-stop champagne lunch or dinner before returning to the capital.
Matthew Burrell, who runs the Pavilion Boatshed restaurant, in Perranporth, has seen more stars and the wealthy booking tables at his restaurant.
He recently hosted ITV Dancing on Ice stars, Matt Lapinskas - best known for playing Anthony Moon in Eastenders - and his dance partner, Brianne Delcourt.
The couple ate lobster and drank champagne and told Mr Burrell that they travelled to the county to sample its famous cream teas.
Mr Burrell said: “She was wearing a bikini and he was topless, they were drinking champagne and had dinner outside. They also enjoyed the ultimate cream tea and took some pasties when they left.
“I am getting a lot of people from London booking online. We recently had a sales rep from Qantas fly in from London to Perranporth Airfield. They booked ahead for lunch, stayed one hour and then flew back.”
Other celebrities to have eaten at the restaurant are BBC radio one DJ, Sara Cox and cast members of the Inbetweeners comedy film.
The luxury Idle Rock Hotel, in St Mawes, opened by David and Karen Richards just two weeks ago, is also benefiting from the heatwave, which forecasters say is set to continue.
Mrs Richards said: “We had one man arrive by train on Friday, he enjoyed dinner and went back to London in the morning. There is nothing better than sitting on the terrace eating Fal oysters and champagne. St Mawes is quiet and more chilled, it's where people come to escape the hustle and bustle of the city.”
In the past week Hollywood film star, Jude Law tucked into fish and chips in Newquay, where ITV presenter Philip Schofield made the most of the blue skies enjoying a beach break with his mother.
Holiday bookings seem to be up across the county, with Bude Tourist Information centre seeing a 17 per cent increase in the first week of July.
Perranporth’s Tourist Information, that represents around 15 local B&Bs, said it too was also busy, with more people booking ahead for August.
Malcolm Bell, head of Visit Cornwall, said : “The recent good weather has given the tourism industry a massive boost; the positive impact on the visitor experience is invaluable to us. When people are content they are more likely to feel that they have got value for money which will encourage them to visit again and spread the good word to their friends and family.
“There is hope that these high temperatures will continue into the main summer season to encourage many last-minute bookings and also give confidence for the long-term.”