Cornwall's chefs, producers, farmers and retailers are being urged to shout about their achievements and put themselves forward for the BBC Food and Farming Awards 2012.
With the deadline for entries to the prestigious awards looming, Cornwall Food and Drink wants Cornwall's food community to make sure it is recognised.
It is also calling for support from the general public, asking them to nominate the most deserving food-lovers, cheese makers, producers, retailers and chefs in their local areas.
Ruth Huxley, director of Cornwall Food and Drink, said: "We want Cornwall's food and drink industry to share its achievements in one of the highest profile awards in the sector.
"We'd really like to get the whole community behind our local businesses and see some winners from Cornwall this year.
"This is our chance to reward the people who are doing great things for food and drink in Cornwall. There are some incredibly dedicated and talented people doing amazing work and this is their chance to shine.
"These are hard times for our small producers, retailers and farmers and that moment in the spotlight for nominees and winners could make a real difference."
Judges for the awards include broadcasters Valentine Warner, Sheila Dillon and Charles Campion, along with chef Arthur Potts-Dawson, who will be cooking live on stage at the Cornwall Food and Drink Festival in Truro this September.
The deadline for the BBC Radio 4 Food and Farming Awards is midnight on August 12.
For more information visit www.bbc.co.uk/programmes/b00zxv3j/features/food-and-farming-awards or www.cornwallfoodanddrink.co.uk.