SEASON tickets for council car parks across Cornwall will be reduced in the New Year in a three-month trial.
Between January 2 and March 31, motorists will be able to buy season tickets valid for 12 months for specific car parks at a reduced rate.
Motorists who have already bought a season ticket will be able to apply for a pro rata refund.
A similar trial which ran in Launceston last year proved successful.
The season ticket trial is one of three pilot schemes being introduced in council car parks over the next six months.
Cornwall Council has to set aside £1.2m to underwrite any losses.
The tariffs could become permanent if the trial schemes prove financially viable.
A second pilot parking scheme will give all motorists the option of using their mobile phone to access 30 minutes free parking in all council car parks between March 1 and April 20.
“Cornish towns rely on commerce and commuters to create the prosperity which they generate,” said Bert Biscoe, Cornwall Council portfolio holder for transport and waste.
“In difficult times it is important that the council's car parks should support competitiveness and generate good business both for the towns and for themselves.
Councillor Alex Folkes, Cornwall Council local member for Launceston Central and portfolio holder for finance and resources, said: “The season ticket trial in Launceston proved that lowering prices can result in happier commuters and happier local residents without any significant effect on the income for the council.
“I'm delighted that the success of Launceston is being rolled out to other parts of Cornwall.”
Louise Jones, senior manager with accountancy firm Hodgsons, which has offices in Launceston, said: “It is important to have access to convenient and fairly priced parking close to our offices.
“This is vital not just for clients but also for our staff who need to park nearby every day.
“When season ticket prices were high, I noticed that the car parks were being used less by our staff and people were parking wherever they could.
“It seems sensible to me to encourage motorists to use designated car parks rather than clog up the local streets.”
For more information including terms and conditions visit: www.cornwall.gov.uk/parkingoffers.