A GROUP of Redruth women angry with the spread of the dangerous necknominate internet craze have started their own version - flashing bras to raise cash for charity instead of downing potentially deadly drinks.
Bangers to Cancer has been set by women who want to stamp-out the “ridiculous” Facebook-based necknominate fad, which involves people downing pints of alcohol, often filled with a disgusting item such as urine. It has led to several deaths in recent weeks.
Michelle Kent, 35, from Redruth, and her group of friends expose their clothed breasts to raise cash for Breast Cancer Care, a charity close to the heart of Ms Kent, whose mother died from the disease four-years-ago.
In their version of the nominate-style game, a person puts a photograph of themselves in their bra up on Facebook and nominates someone else to do the same.
They then post a link to a website where people can donate cash to the charity, which aims to provide the best treatment for those affected by breast cancer.
Since it began, not even a week ago, bold women have come on board to raise more than £2,000 towards the charity, a figure that is growing daily.
Mrs Kent said: “It is a wonderful charity and we seem to be getting support from as far as New Zealand, the states and South Africa.
“There’s a closed Facebook group where we can all share ideas and thoughts about the project.
“It is not only women getting involved, but some men have taken up the challenge too.
“Some of the girls involved had been very shy, but have come on board and done it anyway.
“It’s a way to raise cash and stop this necknominate game.”
So far three people have died after taking part in the necknominate internet game.
“My friend Vicky Machin started it and we’ve all taken it forward. It’s amazing how quickly these things spread.”
Mrs Kent, who is studying an access to nursing course at Cornwall College, says it is open for everyone to get involved with.
Visit www.justgiving.com/Bangerstocancer to donate to the cause.