A big bright pink clothes recycling bin is the latest brainchild from cancer survivor and founder of breast cancer charity Bosom Buddies UK.
Pauline Giles, from Par, unveiled the first in a series of brightly coloured clothes banks at Asda, St Austell, yesterday.
Pauline, aka the Boob Ambassador, said the clothes bank was the first of 10 which will be popping up across the county to allow people to support the charity without giving money.
People will be able to donate their unwanted clothes, which will be donated to the needy in poverty stricken countries and in doing so raise money for the charity, including educating young women about the disease.
“For every tonne of clothing collected BBUK will receive £120, which will pay for three Buddie school visits.”
The 51-year-old is an avid campaigner to raise awareness about the importance of education on the signs and symptoms of breast cancer.
She had a mastectomy, reconstructive surgery and chemotherapy, before founding the charity in Par.
One in eight women is diagnosed with breast cancer.
“We understand many people want to give but are struggling financially and have to be careful with their pennies. All we are asking is for people to have a good old turn out and bag up all the clothes that you no longer wear, pop them in a BBUK bin and let us do the rest.”
Pauline said she couldn’t thank people enough for their support and another clothing bank is expected to be installed at the Capitol Bingo car park, St Austell soon.
Last month the effervescent campaigner went global by using social media Twitter to flash tweet fashion guru Gok Wan in a bid to have him endorse the charity.